To determine the right vehicle with the first step is to determine – what advertising campaign! Whether you're advertising a new product / store, increase brand awareness, maintain interest, or information about the ongoing promotions, etc. For each goal requires a different carrier. You should also determine to whom targeted advertising – to reach most of the population or some separate group. If all of these issues are specific answer, yes it is a concrete, otherwise everything else is useless, then you can proceed to the choice of carrier. And you should consider a way to feed the advertising message, since each supports its own ways, the concept and forms that pursue their specific goals. The efficiency also affect the timing and seasonality (of goods, the audience).
Can be a good season to advertise, but at this point in the selected carrier will not the audience that will some useless and will not bring the expected result. And all of these items as it is strange form a "closed ring" with a budget advertising campaign. Fit strictly in the budget is very difficult to light – is not effective, and only upon full analysis of the goals and objectives, the most suitable carrier, seasonality, and budget to give the best option for cost and outcome. Unfortunately, this process takes a decent amount of time and should proactively address this issue. Rush is one of the main enemies of the campaign. Advertising media, it will focus only on the republic and in particular the city of Ufa.