This advertising and marketing study very well how to win over the millions of young people between 15 and 25 years, which were sold snuff, alcohol, drugs, music, fashion, clubs. .
. all with great benefits for the state coffers (up to 70% of PVP). We can not forget that most young people use their free time (especially on weekends) to assist in gainful employment, and consumer passive, between nightclubs, cinemas and bars that remain a minority go on field trips, attend associations or play sports. This time off is favored controlled by the few cultural offerings in the neighborhoods, lack of sports facilities, youth club or youth centers. We are witnessing these days to call a weekend binge, where 5% of young people consume an average of 85 degrees of alcohol. So free time is a time controlled large benefits accruing to the multinational entertainment, leisure becoming a major neg-leisure. Young people today live in an era of boredom, no longer participate in the organization of its time idle because they lack capacity, resources to organize. It instead encourages activities since municipalities regardless of the participation and involvement of the kids.
Youth is a shortsighted policy that does not give answers to the claims juveniles. And yet, parents worry free time. Nevertheless there are still children who have no free time because they work, and others who do have, they can not play the only common area is the street due to traffic of the big cities and insecurity that alarms parents. Pending the sociopolitical changes (which is already much to expect) to recommend to parents, leaders and educators who seek to promote group activities in open spaces, restoring the neighborhood to its residents, recovering popular culture, traditional games and parties and everything that contributes to children not to sell his soul to the TV and all that since she try to annihilate the most essential of man: their dignity and their right to be free. For, consider an ideal situation of free time, inevitably lead us to change society itself.